JAECOO & Omoda Fastest Growing Global Brand ❘ JAECOO Malaysia
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Terms and Conditions

(OMODA & JAECOO Malaysia Professional Affiliate Programme)

  1. The list of eligible organisations, associations, institutions and/or corporation is subject to change at the sole discretion of Chery Auto Malaysia Sdn Bhd (“CAMSB”).
  2. In the case of an eligible corporation, the vehicle purchased must be registered under the company name.
  3. In the case of an eligible individual, the vehicle purchased must be registered under the individual's name or that of his immediate family member (spouse, parents or children).
  4. Registration under immediate family member will require documentation proof such as marriage certificate or birth certificate, whichever applicable.
  5. Customer shall submit all required documentations to CAMSB's authorised dealers, failing which the application will not be processed by CAMSB.
  6. Eligible customer shall only be entitled to all the benefits or the purchase of brand-new OMODA & JAECOO vehicle from CAMSB's authorised dealers.
  7. The applicability, computation and allowances of the benefits in each purchase shall be subject to approval by CAMSB at its absolute discretion.
  8. All decisions made by CAMSB are final and no appeals or discussions will be entertained.
  9. CAMSB reserves the right to terminate the Professional Affiliate Programme at any time without prior notice.
  10. By submitting the application to CAMSB's authorised dealers, the customer affirms that he has read, understood, and agreed to the policies in CAMSB's Privacy Policy and consent to his personal data being processed and used by CAMSB as stipulated in the said Privacy Policy in OMODA & JAECOO official website.
  11. These Terms and Conditions may be amended, replaced and/or deleted at any time in CAMSB's sole discretion.
APRIL 27, 2024 LOCAL NEWS

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Omoda & Jaecoo fastest growing brand in the world

“I can proudly say that we are the fastest expanding car brand in the world,” said Omoda & Jaecoo global CEO, Shawn Xu at Auto China 2024 in Beijing. More than just hot air or self-praise, The Chery International sub-division laid that bold claim based on both market expansion results and actual sales data.

Officially launched just a year ago, Omoda & Jaecoo (cutely referred to as O&J) has aggressively expanded globally, successfully entering more than 40 high-potential markets, Malaysia included. The number of dealer networks in those markets currently stand at 873. That’s one hell of a debut year.

Worth a shout is the recent opening of an assembly plant in Spain, as part of the brand’s “European campaign” – significantly it’s the very first car production facility in Europe run by a Chinese car manufacturer. Local production is important to O&J, following its “In somewhere, For somewhere” philosophy to promote globalisation while supporting localisation.

Omoda & Jaecoo is the fastest-growing auto brand in terms of hard sales numbers too. It took them just five months to reach the 50,000 unit milestone and another three months to hit 100,000 units. In its first full year of sales operations, O&J’s global sales volume has exceeded 160,000 units – the fastest ever recorded for a fledgling car brand.


Mind you, the numbers only count vehicles sold with either Omoda or Jaecoo badges, and don’t include, for instance, the Chery Tansuo 6 models sold in China (essentially the Jaecoo J7 with a different name).

Now if you’re reading this in Malaysia, you may be wondering why at all both Omoda and Jaecoo are considered one single “brand.” After all, the Omoda 5 is sold as a Chery here, while Jaecoo will stand on its own two feet very soon. Well, brand perhaps isn’t the right term to use at all – sub-division is a little more accurate.

You see, Chery International recently decided to split its many brands into three sub-divisions – Chery, Exeed and Omoda & Jaecoo, with the last two combined as one – each with its own CEO and top management teams. Certain new markets however, needed a more tailored approach


Malaysia is a very good example, where Chery International needed to make a big splash from the get go. The Omoda 5 was chosen for its high market suitability, so Chery went ahead to launch with it first – and what an inspired choice that has proven to be! Soon, Jaecoo will attempt to penetrate the market as a separate entity, and should eventually absorb the Omoda brand back into its fold in the long run.

Confused? So are we, but that’s Chinese car brands for you. In the past years we have familiarised ourselves with the Geely group, and they now have Geometry, Galaxy, Lynk & Co, Zeekr, Radar, and Jiyue under them, just to name a few. Even BYD has expanded to have Yang Wang and Fang Cheng Bao sub-brands.

That aside, what do you think of Omoda & Jaecoo’s meteoric rise in markets across the globe so far? Can Jaecoo make as big an impact as Chery has done in Malaysia?

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